The novel was published in 2017, but it saw an unexpected surge in sales three years later thanks to BookTok, the subsection of TikTok that has proven powerful when it comes to launching best sellers. The story follows their romantic adventures together as they try to make the most of their last day. Silvera’s heartbreaking YA novel follows teens Mateo and Rufus, who were both just notified by Death-Cast-a service that alerts subscribers when they are going to die within 24 hours-that their time has come. “None of us is going to be the exception to death.” “People thought I was going to do a fake-out,” the author says. Adam Silvera put it right there in the title: They Both Die at the End.
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